Posted on March 29th, 2008 by Joachim B. Filed in News and happenings.
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I’ve been invited as one of the speakers and instructors during Anders Graneheim’s training course/education for trainers and coaches of sport athletes and team sports. The course will begin on September 12 and will span over six days. Trainers attending will receive a license and a diploma upon completion.
Among the instructors are Jan Söderlund (chief physician, injuries and rehabilitation), Håkan Andersson (sprint coach within the Swedish National Athletics Team), Teodor Axén (mental coach, has worked with the Swedish National Ice-Hockey Team), Maria Lif (health instructor) and of course Anders Graneheim and myself.
For more information, please visit Anders Graneheim’s homepage and follow the “Aktuellt” link.
Posted on March 21st, 2008 by Joachim B. Filed in News and happenings.
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I’m very excited to tell you that Proteinfabrikken has stepped in as our main sponsor for our reFORM Talent Hunt 2008. This means that we will increase the number of open spots from two to four. These four aspiring and dedicated athletes will receive profile clothes and all the supplements they need for free by courtesy of Proteinfabrikken.
To sum it up, the total package now includes complete nutrition- supplement and training programs, full support via online journals, a competition license, a coach on the day of the competitions, profile clothes and all the supplements they need – and this is all for free!
Are you the next big talent? Do you have what it takes? If so, please read more at our reFORM website and don’t hesitate to apply. We’re open for applications until April 30.

Posted on March 10th, 2008 by Joachim B. Filed in News and happenings.
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Back in 2002, Roger Skoglund and Ine Litved, the former owners of Nutrition Outlet, approached me and Fredrik Carlsson with the idea of arranging a Talent Hunt for aspiring Bodybuilders and Fitness competitors. We agreed to lend a helping hand and it was a big success. When we worked together with Exhale Magazine in 2003 we repeated the run and our athletes did very well.
After I left Exhale and the other companies in December 2003, Roger and Ine sold the companies shortly thereafter and the Talent Hunt disappeared with them.
I’m now happy to announce that Fredrik and I are going to run our own Team reFORM Talent Hunt! We’re looking for aspiring and dedicated bodybuilders and Fitness athletes who would like to compete at Decembercupen (probably on the 6th of December) and at Luciapokalen the weekend thereafter. We will pick two talents who we will coach for free during six months. These two will be set up with online journals, complete training-, nutrition- and supplement programs, a competition license, a coach on the day of the competitions and special deals on supplements. That’s a package worth more than $3500 USD!
If you’re a Swedish citizen and interested in this opportunity, please read more at our reFORM website and don’t hesitate to apply. We’re open for applications until April 30.
Posted on February 29th, 2008 by Joachim B. Filed in News and happenings.
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I’m writing a few lines to let you all know (through the miracles of RSS-feeds) that after several weeks of hard work, my re-designed website is finally up and running. There are still some bugs to iron out, but most of the site is fully functional and all services are online and rollin’!
I’m also happy to announce that I’m now taking on clients again. I and my Team reFORM-partner Fredrik Carlsson have launched a new coaching system with an online community for our clients and Team members. I currently have two coaching packages available. Check them out and read more about this unparalleled service at my website.
Thank you for your time!
Posted on January 30th, 2008 by Joachim B. Filed in News and happenings.
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Week 4 of the OLB 2008: Shredded diet is now online.
(Extra update: Added a picture on February 1st.)
Posted on January 29th, 2008 by Joachim B. Filed in News and happenings.
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The first three weeks of my “OLB 2008: Shredded” diet is now online. Photos/comparisons are at the bottom of the page.
Klick here to enter OLB 2008: Shredded